Monday, 9 May 2011

New forms of media publishing

"Old media were new media once" - Naughton, 2006

As human are more dependent on technological advancement, so it seems our media as well. As we can see many new sources of media has popped up in the last 10 years, with most of them if not all of them revolving around the use of the internet. As what John Naughton in his article "Blogging and the Media Ecosystem" predicted, the new media ecosystem is much richer in content compared to media before, and it will forever get richer because of technological advancement. Thus media are now multimodal, not only containing words but pictures, links, and even video attachment for online articles

New ways to publish media:
Social networking sites such as facebook and twitter as we can see from the pictures 1 & 2 that news sources does not only need their own website but they are required to use social networking to enhance their presence as a source of media

Picture 1: Click like to gain access to their news
Picture 2: News agency using twitter to convey the latest news
Furthermore, not only they use social networking for enhance their presence, now they also use video to attract more viewers to their website as we can see from pictures 3 & 4, where the video are given the priority rather than the wording, as the relative size of the video to the word says it all.
Picture 3: CNN.com
Picture 4: BBC.co.uk, as we can see the video catches the attention of the reader first
Moreover, media provider establish themselves on sites such as youtube.com for example CBS, in the picture below, providing vlogs for their subscriber to watch.

Picture 5: CBS on youtube.com
And most importantly all this media is free, because for a lot of users free is good enough (Knowledge@Wharton, 2007)

[260 words]

Reference List;
Knowledge@Wharton, 2007, "Web vs. Print: Online Successes at One Newspaper Raise More Question Than They Asnwer" viewed on 5th May 2011

Naughton, J., 2006, "Blogging and the emerging media ecosystem" viewed on 5th May 2011

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